Megan Hudson

Why you need to update your bidding strategy now

Understanding the Power of Bid Optimization In an age of increased competition and advancing advertising technology, executives understand the critical role a carefully crafted bidding strategy plays in driving Marketing ROI. The booming advertising space and the desire to get the most out of ad spend is fast pushing businesses to rethink traditional strategies. Executives […]

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How can bid optimization unlock unprecedented growth?

Unraveling the Real Power of Bid Optimization What is Bid Optimization and Why Should You Care? Bid optimization, in a nutshell, is a complex process of manipulating ad auctions, relying heavily on algorithms that take into account various factors, such as the ad’s performance history, competition, time of day, and more. With the right strategy

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